Bruce has been serving since 2001 as the Founder/CEO of DualReach. In that capacity, he meets with churches and missionaries both in the USA and overseas to help them improve their local and global outreach ministries. They train individuals to work with congregations and assist ministries to build capacity to further their organizational goals. They also help churches in Pakistan and Cuba reach out to others and take church teams to Cuba to help them gain a greater understanding of what God is doing in the world and to ascertain if they should minister there in a longer-term capacity.